无茶 茶业

所属行业

食品｜快消品

服务内容

品牌形象设计

创意思路

「无茶」 是一个以「自然」为理念的茶品生产品牌。
品牌灵感来自“无茶不欢”的消费场景，是一种在快节奏生活工作中慢情绪的味蕾描述。「无茶」简洁的汉字字体设计希望，每一口口感，也会唤醒人与自然之间、人与人之间的感知连接。

Wucha "is a tea production brand that adheres to the concept of" nature ".

The brand inspiration comes from the consumption scenario of "no tea, no joy", which is a taste buds description of slow emotions in fast-paced life and work. The concise Chinese font design of 'No Tea' aims to awaken the perceptual connection between humans and nature, as well as between people, with every sip of taste.