无茶 茶业

所属行业

食品｜快消品

服务内容

品牌形象设计

创意思路

「无茶」 是一个以「自然」为理念的茶品生产品牌。
品牌灵感来自“无茶不欢”的消费场景，是一种在快节奏生活工作中慢情绪的味蕾描述。「无茶」简洁的汉字字体设计希望，每一口口感，也会唤醒人与自然之间、人与人之间的感知连接。

graphical:

The graphic design is based on the brand's concept of "makeup and food are of the same origin", combined with the basic wheat ear symbol extracted from the Chinese name "Maigutian". The expression draws inspiration from Vincent van Gogh's dynamic and dreamy spinning starry sky, as if our mature wheat waves are rolling in the wind with the joy of harvest. At the same time, the rotating symbol also represents the sustainability of the "Maigutian" brand, visually combining the nature and vitality of the product.

English

The product positioning is developed for the travel customer group, with a simple and simplified design in English, using "points" to reflect the symbol that forms the concept of marking points, symbolizing the places that the travel customer group has visited (different destinations, different story symbols, emotional stories and feelings, etc.), different destinations, and common wheat fields.

Chinese

The overall style is visually consistent with English, and the detailed design of strokes is also consistent with the basic element symbols of the graphics to form a consistent style.