归 渔

所属行业

食品｜快消品

服务内容

品牌形象设计

创意思路

「归渔」是一間以海鲜美食烹饪、海鲜零售、海鲜外卖综合的卖场空间。 

所有海鲜食材均为渔船码头直供，特點在於新鲜直达產品。 

归来的渔船是满载的希望，是人们期盼回归的爱。

品牌視覺以渔船形象，以自然、乾淨的笔墨笔画為基準， 抽象简洁的组合，搭配以大海蓝天的蓝色来诠释。 

而室內的美食烹饪、零售、外卖物流視覺符号也以自然的笔触笔画设计展示。

「大海馈赠的美食，是满载的回归渔船」。

Guiyu "is a comprehensive shopping space that specializes in seafood cuisine cooking, seafood retail, and seafood takeout.  

All seafood ingredients are directly supplied by the fishing boat dock, characterized by fresh and direct products.  

The returning fishing boat is full of hope and the love that people look forward to returning.

The brand's visual design is based on the image of a fishing boat, with natural and clean strokes as the benchmark, abstract and concise combinations, and the blue of the sea and blue sky as the interpretation.  

And the visual symbols of indoor food cooking, retail, and food delivery logistics are also designed and displayed with natural strokes.

The delicious food gifted by the sea is a fully loaded returning fishing boat.