麦谷田

所属行业

护肤｜快消品

服务内容

品牌形象设计

创意思路

图形：

图形设计以品牌的来源概念“妆食同源”来展开，结合中文名称“麦谷田”中提炼出标识的基础麦穗符号。

表现形式借鉴文森特·梵·高笔下那充满活力和梦想旋转着的星空，仿佛我们成熟的麦浪在风中翻滚着收获的喜悦，

同时旋转的符号也代表着“麦谷田”品牌的可持续性，视觉上是将产品的自然与活力合

二为一。

英文：

产品定位是为出行客群研制的，英文整体简约的去繁减法设计，以“点”来体现形成标记点概念的符号，

寓意记录出行客群的那曾经到达过的地方（不同的目的地，不同的故事符号，感悟的、情感的故事及感受等  )，

不同的目的地，共同的麦谷田。

中文：

整体风格在视觉上和英文统一，笔画的细节设计也与图形的基础元素符号形成风格一致。

graphical:

The graphic design is based on the brand's concept of "makeup and food are of the same origin", combined with the basic wheat ear symbol extracted from the Chinese name "Maigutian". The expression draws inspiration from Vincent van Gogh's dynamic and dreamy spinning starry sky, as if our mature wheat waves are rolling in the wind with the joy of harvest. At the same time, the rotating symbol also represents the sustainability of the "Maigutian" brand, visually combining the nature and vitality of the product.

English

The product positioning is developed for the travel customer group, with a simple and simplified design in English, using "points" to reflect the symbol that forms the concept of marking points, symbolizing the places that the travel customer group has visited (different destinations, different story symbols, emotional stories and feelings, etc.), different destinations, and common wheat fields.

Chinese

The overall style is visually consistent with English, and the detailed design of strokes is also consistent with the basic element symbols of the graphics to form a consistent style.